I’ve spent my career working with some of the biggest brands in the world: Olay, Dolce & Gabbana, Gillette, Pantene, Tampax, Saks, Bergdorf Goodman, Kroger, Swatch and many others. Then, I began working with consumer brands, travel and hospitality businesses on the technology side and understanding how tech enables it all in the backend.
I’ve worked across consumer insights, innovation, market strategy, and sales, and at the core of everything was digging into understanding the people buying things, why they bought them, how their tastes, geographical locations, finances and cultural environments reshaped what they wanted and no longer wanted next.
I consider myself a human early trend detector and collector of stories.
Connecting the dots between culture, changing behaviors, and the shifts shaping how we live, work, and consume.
I work with businesses that value trust, quality, and long-term thinking — bringing an elevated perspective to innovation, products, and experiences that call for an independent point of view.
—Iris Hasantaraj
Interested in working together?
