{"version":"https://jsonfeed.org/version/1","title":"Refinement House","home_page_url":"https://therefinementhouse.com","description":"Refinement House","author":{"name":"Refinement House"},"items":[{"id":"https://therefinementhouse.com/f/the-knicks-win-the-lucky-bag-the-new-rules-of-consumer-demand","html_content":"

I happened to be in NYC during the final Knicks game, and the energy of the city was ELECTRIC.

","url":"https://therefinementhouse.com/f/the-knicks-win-the-lucky-bag-the-new-rules-of-consumer-demand","title":"The Knicks Win, THE Lucky Bag, & the New Rules of Consumer Demand","summary":"I happened to be in NYC during the final Knicks game, and the energy of the city was ELECTRIC.","date_modified":"2026-06-21T18:36:49Z"},{"id":"https://therefinementhouse.com/f/the-rise-of-the-small-market-format-and-what-it-means-for-cpg","html_content":"

How meticulous customer insights win in the $3 Apricot economy.

","url":"https://therefinementhouse.com/f/the-rise-of-the-small-market-format-and-what-it-means-for-cpg","title":"The Rise of the Small Market Format, and What It Means for CPG","summary":"How meticulous customer insights win in the $3 Apricot economy.","date_modified":"2026-06-18T11:00:00Z"},{"id":"https://therefinementhouse.com/f/the-employee-is-where-strategy-meets-reality","html_content":"

What the Mykonos Doughnut Man teaches us about employee empowerment.

","url":"https://therefinementhouse.com/f/the-employee-is-where-strategy-meets-reality","title":"The Employee Is Where Strategy Meets Reality","summary":"What the Mykonos Doughnut Man teaches us about employee empowerment.","date_modified":"2026-05-31T10:00:00Z"},{"id":"https://therefinementhouse.com/f/the-refinement-audit","html_content":"

What a $60 million marketing budget couldn’t fix.

","url":"https://therefinementhouse.com/f/the-refinement-audit","title":"The Refinement Audit","summary":"What a $60 million marketing budget couldn’t fix.","date_modified":"2026-05-28T21:01:49Z"},{"id":"https://therefinementhouse.com/f/experiences-you-never-forget-medell%C3%ADn-colombia","html_content":"

A passion fruit juice, a 20-year-old memory, and what it taught me about hospitality.

","url":"https://therefinementhouse.com/f/experiences-you-never-forget-medell%C3%ADn-colombia","title":"Experiences You Never Forget: Medellín, Colombia","summary":"A passion fruit juice, a 20-year-old memory, and what it taught me about hospitality.","date_modified":"2026-05-24T10:00:00Z"},{"id":"https://therefinementhouse.com/f/premiumization-pockets-minis-but-not-trial-sized","html_content":"

Why consumers happily pay 3x per ounce — and what this signals for premium brands.

","url":"https://therefinementhouse.com/f/premiumization-pockets-minis-but-not-trial-sized","title":"Premiumization Pockets: Minis, but Not Trial-Sized","summary":"Why consumers happily pay 3x per ounce — and what this signals for premium brands.","date_modified":"2026-05-21T10:05:48Z"},{"id":"https://therefinementhouse.com/f/why-the-most-beautiful-gym-in-miami-is-mostly-men","html_content":"

The reason isn't the space. It's the structure.

","url":"https://therefinementhouse.com/f/why-the-most-beautiful-gym-in-miami-is-mostly-men","title":"Why the Most Beautiful Gym in Miami Is Mostly Men","summary":"The reason isn't the space. It's the structure.","date_modified":"2026-05-20T11:20:54Z"},{"id":"https://therefinementhouse.com/f/premiumization-pocketswhat-dairy-taught-every-brand-about-growth","html_content":"

A few months ago, sardines became a TikTok trend overnight. Recipes taking over, grocery shelves emptied, and brands scrambled. By the time supply caught up weeks later, the trend was already over, and a new one had repl...

","url":"https://therefinementhouse.com/f/premiumization-pocketswhat-dairy-taught-every-brand-about-growth","title":"Premiumization Pockets:What Dairy Taught Every Brand About Growth","summary":"A few months ago, sardines became a TikTok trend overnight. Recipes taking over, grocery shelves emptied, and brands scrambled. By the time supply caught up weeks later, the trend was already over, and a new one had repl...","date_modified":"2026-05-13T10:00:00Z"},{"id":"https://therefinementhouse.com/f/the-hidden-cost-of-every-sale-you-run","html_content":"

What discounting actually trains your customer to do.

","url":"https://therefinementhouse.com/f/the-hidden-cost-of-every-sale-you-run","title":"The Hidden Cost of Every Sale You Run","summary":"What discounting actually trains your customer to do.","date_modified":"2026-05-11T01:12:12Z"},{"id":"https://therefinementhouse.com/f/becoming-the-brand-customers-actually-want-to-hear-from","html_content":"

Customers don’t mind hearing from brands but want communication that genuinely adds value.

","url":"https://therefinementhouse.com/f/becoming-the-brand-customers-actually-want-to-hear-from","title":"Becoming the Brand Customers Actually Want to Hear From","summary":"Customers don’t mind hearing from brands but want communication that genuinely adds value.","date_modified":"2026-05-11T01:03:35Z"},{"id":"https://therefinementhouse.com/f/atmospheres-that-pull-people-in","html_content":"

Did you know most customers make a purchase decision in under 20 seconds? Typically between 4-20.

","url":"https://therefinementhouse.com/f/atmospheres-that-pull-people-in","title":"Atmospheres That Pull People In","summary":"Did you know most customers make a purchase decision in under 20 seconds? Typically between 4-20.","date_modified":"2026-05-11T00:21:37Z"},{"id":"https://therefinementhouse.com/f/surviving-traveling-with-a-parent","html_content":"

You can no longer get by with a blinking “filter status” light and a fountain that looks like an underfunded middle school cafeteria.

","url":"https://therefinementhouse.com/f/surviving-traveling-with-a-parent","title":"Notes on Elevating a Fitness Studio","summary":"You can no longer get by with a blinking “filter status” light and a fountain that looks like an underfunded middle school cafeteria.","date_modified":"2025-10-23T01:06:08Z"},{"id":"https://therefinementhouse.com/f/grocery-gem-gazette-dairy-edition","html_content":"

How a customer feels about an experience is rarely about the core product. It's the small, human touches around it.

","url":"https://therefinementhouse.com/f/grocery-gem-gazette-dairy-edition","title":"The first 30 secs, the last 30 secs, and everything in between","summary":"How a customer feels about an experience is rarely about the core product. It's the small, human touches around it.","date_modified":"2025-10-05T23:37:15Z"},{"id":"https://therefinementhouse.com/f/bring-vacation-energy-to-everyday-life","html_content":"

Customers don’t want more choices- they want a trusted curated edit. In a world of endless scrolling, discovery has become exhausting. People are looking for intimate simplicity.

","url":"https://therefinementhouse.com/f/bring-vacation-energy-to-everyday-life","title":"Where Discovery Actually Happens Now","summary":"Customers don’t want more choices- they want a trusted curated edit. In a world of endless scrolling, discovery has become exhausting. People are looking for intimate simplicity.","date_modified":"2025-10-03T10:16:23Z"},{"id":"https://therefinementhouse.com/f/do-one-less-thing-fully-commit-to-it-move-on","html_content":"

The best brand collaborations don’t feel like collaborations. They’re seamless and authentic.

","url":"https://therefinementhouse.com/f/do-one-less-thing-fully-commit-to-it-move-on","title":"What Makes Brand Collaborations Work","summary":"The best brand collaborations don’t feel like collaborations. They’re seamless and authentic.","date_modified":"2025-10-01T11:04:15Z"},{"id":"https://therefinementhouse.com/f/a-caf%C3%A9-a-day-keeps-the-doctor-away","html_content":"

Have you noticed how every store seems to have a café now?

","url":"https://therefinementhouse.com/f/a-caf%C3%A9-a-day-keeps-the-doctor-away","title":"Cafés Are Becoming the Front Door to Brands","summary":"Have you noticed how every store seems to have a café now?","date_modified":"2025-09-28T11:05:27Z"},{"id":"https://therefinementhouse.com/f/when-flavor-travels-coolness-fades","html_content":"

The other day I was shopping online for a rain jacket and I abandoned a purchase over an effortful two-minute checkout.

","url":"https://therefinementhouse.com/f/when-flavor-travels-coolness-fades","title":"The Demand for Frictionless Shopping Experiences","summary":"The other day I was shopping online for a rain jacket and I abandoned a purchase over an effortful two-minute checkout.","date_modified":"2025-09-25T01:26:30Z"},{"id":"https://therefinementhouse.com/f/the-power-of-being-an-informed-consumer","html_content":"

Walking from my apartment to Pilates the other day, I counted 5 fitness studios, with one more opening soon. The boom we’re feeling in the fitness industry with new studios opening is similar to that of the early 2010’s.

","url":"https://therefinementhouse.com/f/the-power-of-being-an-informed-consumer","title":"The Fitness Cross-Pollination Era","summary":"Walking from my apartment to Pilates the other day, I counted 5 fitness studios, with one more opening soon. The boom we’re feeling in the fitness industry with new studios opening is similar to that of the early 2010’s.","date_modified":"2025-09-24T00:48:49Z"},{"id":"https://therefinementhouse.com/f/mindset-shift-to-making-long-distance-relationships-survivable","html_content":"

There’s a quiet shift happening in clothing- and it’s not about silhouettes or color palettes.

","url":"https://therefinementhouse.com/f/mindset-shift-to-making-long-distance-relationships-survivable","title":"The Return of Cotton","summary":"There’s a quiet shift happening in clothing- and it’s not about silhouettes or color palettes.","date_modified":"2025-09-22T00:42:22Z"},{"id":"https://therefinementhouse.com/f/why-do-we-deflect-compliments-instead-of-owning-them-proudly","html_content":"

Dupes don’t just compete on price anymore- they compete on appearance, speed and accessibility. That changes what makes a brand defensible.

","url":"https://therefinementhouse.com/f/why-do-we-deflect-compliments-instead-of-owning-them-proudly","title":"Evolution without dilution","summary":"Dupes don’t just compete on price anymore- they compete on appearance, speed and accessibility. That changes what makes a brand defensible.","date_modified":"2025-09-18T23:14:52Z"},{"id":"https://therefinementhouse.com/f/never-let-your-wife-stop-you-from-finding-your-final-boss-wife","html_content":"

Somewhere along the way, we started trusting the label more than the product itself.

","url":"https://therefinementhouse.com/f/never-let-your-wife-stop-you-from-finding-your-final-boss-wife","title":"Taste, trust and what we’ve forgotten","summary":"Somewhere along the way, we started trusting the label more than the product itself.","date_modified":"2025-09-16T01:23:51Z"},{"id":"https://therefinementhouse.com/f/what-are-you-reinvesting-your-time-on","html_content":"

I started my career in consumer products over a decade ago.

","url":"https://therefinementhouse.com/f/what-are-you-reinvesting-your-time-on","title":"The quiet erosion of trust in consumer brands","summary":"I started my career in consumer products over a decade ago.","date_modified":"2025-09-16T00:09:52Z"}]}